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U.S. cafés were already contending with high prices and short supplies of the tea powder. New tariffs on Japanese imports are ...
Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea ...
Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.
As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.
A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...
It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...
Matcha has become a very popular drink in the last few years. But with the newly announced tariffs, this product and other ...
The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...
Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...
“Every year, Japan produces about 80,000 tonnes of tea,” Shimooka told me. “About half of that becomes matcha – and there’s been an increase of 30 per cent in just five years.” ...