LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie.” The festival will run from Friday through Sunday, and people who attend ...

Melissa Himes, right, tastes Moxie for the first time for Katie Zarrilli, who was recording reactions to people trying the ...

The event starts today in the afternoon and will run through the weekend.

The Moxie Festival is back! You can join Moxie lovers from all over the world for three days of fun. In addition to the ...

It's the 41st annual event, celebrating the state's iconic drink with concerts, parades, and contests, drawing an expected 50,000 attendees ...

LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

Moxie, beloved by some and hated by others, has a wacky and wonderful history. The beverage was created in 1876 by Maine-born ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, according to organizers.