netflix generative ai

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Netflix, generative AI

Netflix’s first show with generative AI is a sign of what’s to come in TV, film

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

The Indian Express · 5h

Netflix admits using Gen AI for one of its shows to cut costs

Netflix has used AI tools for the first time to create a scene of a building collapsing in the Argentine science fiction show The Eternaut.

CNET · 2d

When Will You See AI-Generated Content on Netflix? It's Possible You Already Have

Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called El Eternauta, a graphic-novel adaptation known as The Eternaut in English-speaking markets. For a scene showing a building collapsing in Buenos Aires, Netflix's tech team worked with the filmmakers to generate AI footage that was used as final footage.

Netflix chief claims generative AI will make their content "better", and a show with a near-perfect Rotten Tomatoes score is already using it

Jimmy Kimmel gave a salute to “The Late Show With Stephen Colbert” — and blasted rival network CBS — on Thursday evening, ...

Daily Times on MSN13h

Netflix uses generative AI in sci-fi series for first time

Netflix has started using generative artificial intelligence (AI) in its movies and series for the very first time. The ...

2don MSN

Netflix starts using GenAI in its shows and films

Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta." ...

3don MSN

Netflix reveals that one of its shows used generative AI for the first time

Netflix co-CEO Ted Sarandos revealed that "The Eternaut" made history in a sequence that showed a building in Buenos Aires ...

2don MSN

Netflix uses generative AI VFX in a show for the first time, as CEO says ‘the cost just wouldn’t have been feasible for a show on that budget’

Netflix used AI-generated visual effects for the first time in a TV show or movie this year, and co-CEO Ted Sarandos is ...

2dOpinion

Netflix chief’s latest statement on AI should be a warning for artists

Netflix co-CEO Ted Sarandos revealed that the streamer has used generative AI while making movies and TV shows. That could ...

PCMag on MSN2d

Is Anything Real? Netflix Is Now Using Generative AI Tools for Visual Effects

The video streamer used AI tools to show the collapse of a building in the Argentinian show The Eternaut. The sequence was completed 10x faster than usual, says co-CEO Ted Sarandos.

3don MSN

Netflix's Ted Sarandos Says AI Will Make Movies and TV "Better, Not Just Cheaper"

The streaming giant's co-CEO told financial analysts that artificial intelligence tools are expanding creativity.

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