Netflix used generative AI to create a scene in the sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.

With generative AI video getting so good that most people have probably already been fooled by it at least once, it was only a matter of time before big studios started incorporating it into their workflows.