As Iowa women's basketball five-star wing recruit McKenna Woliczko inches closer to a commitment decision this fall, the coveted prospect announced on Friday that she has signed a contract with a high-profile sports and entertainment agency for NIL representation.

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Uncertainty over a key element of the $2.8 billion NCAA antitrust settlement that is reshaping college sports has placed recruiters on a tightrope.

A new Louisiana legislative task force on name, image and likeness issues is formulating a plan to tackle the problems the burgeoning industry has brought amid a time of turmoil for college athletics.

Connecticut Senator Chris Murphy introduced legislation on Wednesday aimed at establishing a federal right for college athletes to market their Name, Image and Likeness.

In another sign of how name, image and likeness payments have fundamentally changed college football, Maryland head coach Mike Locksley admitted this week that player payments became such a contentious issue on his team that it caused strife in the locker room.

The Walny Legal Group moved quickly to finalize Wisconsin's first high school name, image, and likeness (NIL) deal just one day after the policy went into effect in late May.

ASU football players Coben Bourguet and Jordyn Tyson talk about their NIL fundraiser and gathering with teammates and fans at Texas Roadhouse.

Rutgers Scarlet Knights' head coach Greg Schiano recently revealed his thoughts on NIL, transfer portal during Big Ten Conference Media Days.