Every winter, retailers observe a feeling of festive excitement growing in malls across the country. Despite the buzz that settles among shoppers, brands must strategize as they combat tough ...

In this episode of the Sonic Truth podcast, host Scott interviews Alex Collmer, founder and CEO of VidMob, discussing the intersection of AI and creative measurement in marketing. They explore the ...

The advertising industry spent the past five years fretting about Google’s plans to sunset cookie support in the Chrome browser. When Google ultimately abandoned its long-gestating plan, it was as if ...

For years, holiday shopping has been shaped by familiar habits: Google search, retailer websites, gift guides, email blasts, and the occasional TV spot that nudges a shopper into action. Now, that ...

Every four years, the World Cup changes the rhythm of global media. As the biggest sporting event in the world, it is a tremendous opportunity for brands and agencies to connect with emotionally ...

Consumers are more financially stressed than ever, which is leading to a decline in their retail spend. Throw-in seasonal peak sales for the holidays, which are predicted to drop 5%, and the pressure ...

World Economic Forum’s Daniel Dobrygowski joins Edelman’s Sat Dayal to discuss the global trust gaps highlighted in the new Edelman Trust Barometer Flash Poll on AI. They look at what past technology ...

Join Katie as she talks with Katherine Naylor Pullman, Co-Founder and CEO of Our Third Place about building her career and her time at Hello Sunshine, the value of relationships, the evolution of ...

Who appears first in Of Mice and Men? Ask an AI model and it might say “George.” Provide the opening passage and it will switch to “Lennie.” The contradiction isn’t the problem here: it’s the tone.

The tech industry loves to talk about brand safety. We’ve spent time and money creating blocklists, filters, and dashboards to make sure ads don’t run next to bad content. We’ve built entire teams ...

Welcome back to Modern Marketing and Measurement, I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-Sturm. We discuss blending linear and connected TV ...

They said I do! Kevin the Carrot has officially wed his longtime sweetheart, Katie, close to 10 years after they first met. True to the Aldi UK mascot’s incredibly adventurous nature, their wedding ...