Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

The retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its aesthetic shows products at their best.

Ecommerce trends, developments and statistics from the last quarter including Amazon’s record-setting results, summer sales and sustainability measures.

Starbucks has shuttered its Odyssey NFT-centric loyalty scheme. Is this indicative of the declining star of web3, and what does it tell us about rewards?

This article explains how different KPIs can be used to track email marketing campaign performance, and also looks at some metrics beyond the campaign.

It can be tricky to know where to start when crafting a comms strategy. For many, the first step is an audit of your existing email marketing programme.

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

Econsultancy’s ‘Future of Marketing’ survey highlights how organisations are using generative AI and where they believe its value lies.

Econsultancy’s Future of Marketing report 2023 reveals the majority (76%) of marketers are optimistic about the future of the industry, with data a key focus, and AI on the agenda.

The beauty industry is often at the forefront of innovation where tech meets CX. Now, the sector is trialling generative AI in content, personalisation and more.