The Institute of Advertising Practitioners in Ireland (IAPI), the representative body for creative and communications agencies, has released a new plan entitled ‘Unlocking Impact’ at an industry ...

Publicis Dublin has been appointed digital agency for ESB and Electric Ireland following a competitive pitch process. Having been awarded the above the line (ATL) business for both brands in 2024, the ...

For the second year running, Vodafone achieved impact as the biggest spending brand on out of home (OOH) media, the annual OOH tracking study by PML shows. Activations included multi-format and ...

Bay Broadcasting has announced the appointment of Dave Kelly as group programme director. He will be in charge of content across the group’s radio portfolio, including Ireland’s Classic Hits Radio, ...

The traditional weekly shop has officially overtaken dining out and travel as the primary driver of shared spending in Ireland, a tracking survey by payment app Bunq indicates. The Wrapped 2025 report ...

The Association of Advertisers in Ireland (AAI), the national advocacy group representing the interests of Irish advertisers, has appointed Geoff Codd, marketing director at Energia, as its new ...

Lidl Ireland and the Ladies Gaelic Football Association (LGFA) launched this year’s Lidl National Football League season in Croke Park with world champion boxer Katie Taylor putting her weight behind ...

Laura Woods is set to take the helm of a new afternoon show on Dublin’s Q102 called The Home Stretch. As and from February 9th, Woods will present the magazine show with music, humour and chat to the ...

It’s not complicated’. That’s the line from German discounter Aldi as it tries to strip back the noise in a new campaign created by UK agency Pablo. Aldi hit the reset button by reminding Irish ...

Global has launched Pulsehub, a premium digital 6 sheet outdoor network, in Belfast, bringing full motion advertising to some of the city’s major streets. The roll out sees brands such as Avonmore and ...

SSE Airtricity, in tandem with creative agency Boys+Girls, has unveiled a new TV, out of home (OOH) and social campaign – ‘A different kind of energy’. The campaign’s hero shows that energy is more ...

Marketing agency Oliver Ireland has agreed a deal with Hockey Ireland to become the sponsor of the Ireland women’s indoor hockey team. The contract was finalised ahead of the team’s EuroHockey Indoor ...