Analytic Partners has acquired Analyx, a marketing analytics software and services company with a focus on Germany and ...

“As streaming continues to dominate viewing habits, companies like Foxtel and Paramount leaned heavily into their on-demand ...

Integral Ad Science (IAS) has launch its AI-driven Total Media Performance (TMP) solution. By combining media quality and ...

Two major advertising industry bodies have questioned the effectiveness of the South Australian government’s ban on ...

Meta is ending fact checking, previously heralded as fighting the spread of misinformation, in a move aligning with the ...

Coca‑Cola Australia's Kings Cross billboard is celebrating its 50th Anniversary with a makeover and a collection of "Meet me ...

Family films delivered a 13% lift in cinema admissions to 13.36 million across the December festive quarter in Australia. The ...

Family films fuelled the Australian cinema festive season, delivering 13.36 million admissions across the December quarter.

The way people navigate the internet is changing. Perplexity is a type of search generative experience, an AI-powered search ...

Could our constant scrutiny be making marketers more hesitant to embrace bold ideas? Are we, as insiders, so hyper-focused on ...

The 2025 market is looking stronger and more stable than 2024, according to the recruiters. While the beginning of 2024 ...

First up, AI is flipping traditional search on its head. Instead of searching for choices and options, people now want ...