WPP has tapped McCann global CEO Tyler Turnbull to be the next global CEO of WPP Creative, according to soucres close to the matter.

Paramount’s chief revenue officer, Jay Askinasi, has been tapped to lead ad sales for Skydance, the newly combined company.

Legacy retail brands have something that newer brands can only dream of: decades of recognition, emotional connection, and cultural history. But turning that heritage into modern relevance requires ...

On the heels of declaring CEO Brian Niccol’s “Back to Starbucks” turnaround strategy a success, Starbucks has reportedly ...

CBS Evening News closed out the week of Sept. 28 with 4.24 million total viewers and 585,000 demo viewers. CBS News’ newscast ...

“Wear Your Best Life” builds on last year’s “Give Us the Finger” campaign, which centered on the index finger and emphasized ...

The retailer is launching Express Pickup, a new feature in its app where customers can reserve items for curbside pickup in ...

That’s right, boys and ghouls. After a 30-year absence, the Crypt Keeper, along with his original voice artist, John Kassir, ...

Stars like Sydney Sweeney and Kylian Mbappé are increasingly becoming shareholders in the brands they promote, and sharing the risks that come with it.

As AI erodes trust and traffic online, marketers are rediscovering the value of out-of-home advertising—even as consumers have fewer ways to escape it.

Two of the network’s executives behind its long-running success, Meade Cooper, executive vice president of primetime ...

While independent agencies have the ability to invest more freely than publicly traded holding companies, in an increasingly crowded space where everyone has access to the same tools, Garvey said it’s ...