Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” ...

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from ...

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact ...

RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store ...

Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online ...

Downy tells ‘Almost Scandalously Soft Stories’ for Spotify campaign The P&G brand is tapping into the growing popularity around audiobook romances with four stories that position freshness as a ...

With nearly 15 million YouTube subscribers, First We Feast has placed itself at the center of culture and food. The platform’s food-centric content and wide reach supports Bulleit’s brand platform, ...

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a ...