Measurement & Analytics - This infographic explores how a measurement paradox leads marketers to wrongly attribute sales and ...

People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Marketing Management - This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Are acronyms, emojis, memes, GIFs, and all-caps OK for work emails? Best not, if you want to seem serious, intelligent, trustworthy, and professional to co-workers. Check out the study details.

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to a Sagefrog research of 2,400 B2B marketers. Check out the study results.

Customer Behavior - If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and ...

Marketing Strategy - Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business ...

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

Social media may have started out in the form of personal status updates, but it has become a part of multifaceted marketing strategy. Here are 9 ways it helps your business.