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Sarah Mahoney @mahoney_sarah, May 2, 2025 ; Amazon’s first-quarter results beat expectations, with advertising revenue ...

Looking across 11 media channels, marketing analytics firm Big Chalk says the average ROI is at $2.07. Linear TV media buys ...

Roku says its Q1 advertising "outperformed the U.S. OTT ad market and grew faster than overall Platform revenue." ...

Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to ...

A new Georgia law requiring parental consent for minors to create social media accounts, and banning the use of minors' ...

At the Email Insider Summit in Amelia Island, leaders from Wells Fargo, Papa Johns, Paramount+, and JCPenney discussed strategies for email success, including collaboration, … Read the whole story ...

Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display ...

A study by the IAB, Advertiser Perceptions and Guideline finds that 68% of media buyers/sellers and brand execs say CTV is a ...

Microsoft reported strong growth for Q1 2025 - up about 13% year-over-year to $70.1 billion. Revenue from search rose 6%, but ...