Wiedza na temat różnych mediów i trendy dotyczące odbiorców potrzebne w 2025 r. Reklama jest bardziej złożona niż kiedykolwiek. Pobierz nasz przewodnik, który pomoże Ci poruszać się po złożoności i ...

Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity The advertising landscape looks pretty different than ...

With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how industry advertising spend is changing over time. Empower ...

In today's media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising ...

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience ...

Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and sellers going into the ...