The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

Through the lens of Midea and Yili, this session uncovers the strategies, challenges and opportunities behind successful globalisation journeys of Chinese brands stepping onto the international stage.

Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

Cold-pressed juice brand RAW Pressery successfully launched on the Indian market with a campaign that put its natural ingredients front and centre.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

McDonald's, a QSR, launched a sauce quest across the internet and stores in Australia to increase McNuggets sales and buyers and generate buzz and fame.

This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

Eighty-five percent of ads fail to reach the “attention threshold” that is needed to make an enduring impact from a brand-building perspective, according to research discussed at the Cannes Lions ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

Sub-par marketing at Unilever was partly responsible for slow volume growth in recent years, according to its CFO, but increased investment and a new focus on quality aims to turn things around.

Updated research into the factors affecting advertising profitability finds that brand size and creative quality have grown in importance as online life has matured.