Here's how Kanye West landed a Super Bowl ad in several local markets, then used it to sell swastika T-shirts after it aired.

The rapper formerly known as Kanye West directed viewers to his website, where the homepage was selling a T-shirt with a swastika on the front.

There are always many factors at play when it comes to deciding a Super Bowl halftime performer and this year, it was a perfect storm for Kendrick Lamar, who took home big wins at the Grammys, and whose headlining appearance on the coveted stage comes just as he embarks on a tour with SZA this

Kendrick Lamar said to expect “storytelling” during his halftime show, and he brought it, with help from some famous friends. He infused the proceedings with humor as well as the cutting American imagery he’s known for — another milestone performance after one of the rapper’s biggest years ever.