Explore Axe's new grooming products and fragrances or just brush up on those dating skills. Welcome to the New AXE Effect.

Explore AXE's extensive product range of body sprays, deodorants, anti-perspirants, shower gels & hair products and get inspirational grooming tips and hacks.

AXE Black Body Spray delivers a high-definition scent and long-lasting odour protection. One spray keeps you smelling fresh and irresistible for 48 hours.

AXE deodorant body spray keeps you fresh with odour-busting zinc technology and 48-hour high-definition scent. Think a feminine blend of fresh fruity notes such as apple and blackberry with …

The Axe range of deodorants, antiperspirants and daily fragrances offer the best scents for every style. Find the perfect fragrance product for you today!

Give your hair what it needs to stay healthy and clean. Our 2-in-1 Shampoos and Conditioners offer everything your scalp and hair need and want.

Smell finer than the finest fragrances with AXE Blue Lavender Premium Body Spray from our AXE Fine Fragrance Collection. Our world-renowned perfumers have produced a top-tier banger in …

Discover AXE Deodorant Excite Body Spray with high-definition crisp coconut & black pepper fragrance and 48-hour odour protection. Now that’s exciting.

AXE Phoenix Deodorant Body Spray keeps you smelling high-definition fresh for 48 hours. Total odour protection with a crushed mint & rosemary scent. Rise.

Use AXE Anarchy Body Spray for a high-definition scent and long-lasting odour protection. A dual-action spray that’ll keep you smelling amazing and fresh.