On the next page, you'll be asked to select an Implicit Association Test (IAT) from a list of possible topics. We'll also ask you (optionally) to report your attitudes or beliefs about these topics and give …

Project Implicit runs on small donations, most under $5. That’s what keeps the tests online, the data public, and the science accessible to anyone around the world who is interested in learning about …

On the next page you'll be asked to select an Implicit Association Test (IAT) from a list of possible topics . We will also ask you (optionally) to report your attitudes or beliefs about these topics and provide …

In the book Blindspot, the authors reveal hidden biases based on their experience with the Implicit Association Test. Project Implicit is graciously hosting electronic versions of Blindspot ’s IATs.

This new method is called the Implicit Association Test, or IAT for short. In addition, this site contains various related information. The value of this information may be greatest if you try at least one test …

The Implicit Association Test (IAT) measures attitudes and beliefs that people may be unwilling or unable to report.

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The IAT measures the strength of associations between concepts (e.g., black people, gay people) and evaluations (e.g., good, bad) or stereotypes (e.g., athletic, clumsy). The main idea is that making a …

The IAT measures the strength of associations between concepts (e.g., black people, gay people) and evaluations (e.g., good, bad) or stereotypes (e.g., athletic, clumsy). The main idea is that making a …

Important disclaimer: In reporting to you results of any IAT test that you take, we will mention possible interpretations that have a basis in research done (at the University of Washington, University of …