Contextual targeting To help you reach more potential customers, your ads will now show on content that matches any of the topics, placements, or Display/Video/Search keywords you target. For …

Contextual targeting is used to match keyword-targeted ads (also referred to as automatic placements) to sites within the Google Display Network. This form of targeting better suits advertisers focused on …

You’ll also notice contextual targeting simplified into a single page in Google Ads, so you can manage all content targeting types (topics, placements, display/video keywords and exclusions) in a single view. …

Ad group-level targeting Targeting set at the ad group-level is used to target your YouTube ads more granularly. Content Placement, keyword, and category contextual targeting are treated as a single …

Contextual targeting Our technology uses such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, in order to determine what a webpage is about and precisely …

Targeting and line item performance Line item targeting settings have a huge impact on performance and spend. Here are some targeting best practices to help you meet your campaign’s goals: Always …

Keyword targeting You can use contextual keyword targeting, also known as keyword contextual targeting (KCT), to check site content, app store descriptions, and video metadata to help target …

By targeting your Video campaigns on YouTube and Google video partners, you can advertise to people at moments that matter. With a wide variety of targeting methods available to you, such as …

Contextual keyword targeting differs from publisher-provided keyword targeting in Campaign Manager 360. Publisher-provided keyword targeting uses publisher-inserted keywords in tags, while …

When using Custom Affinity targeting, enter the interests your audience is likely to have, and then Display & Video 360 will intelligently define an audience without unnecessarily limiting the scale of …