Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Up and down the Oregon Coast, quiet lakes and slow-moving rivers open up a world of adventure to paddlers of all stripes. You never know when you might see Roosevelt Elk grazing on the shore near Tillamook, ospreys hunting for fish in Lincoln City or the occasional black bear trundling through old-growth forests along the Rogue River.

From freshwater lakes and miles of coastal sand dunes to world-class landmarks like Heceta Head Lighthouse and the Sea Lion Caves, Florence is a favorite destination for foodies, adventurers and dreamers.

Feb 1, 2016 · A 1900s fishing village at the mouth of the Siuslaw River, Florence makes a great base for exploring the top sights on the Central Coast: the vast Oregon Dunes, the historic Heceta Head Lighthouse and the world-famous Sea Lion Caves, just to name a few.

If you’re planning a family getaway on the Oregon Coast this spring, these unique stays will extend your adventures beyond the surf. Cozy up together close to nature in a cabin or yurt, stay in a cluster of tiny homes or explore a reimagined vintage motel.

The friendly town of Gold Beach — a pristine stretch of coastline on Oregon’s southern shores — glitters all year long with treasure hunts, fishing, trails, whale watching, Rogue River adventuring and more.

Jan 15, 2018 · On the Central Oregon coast, away from the crowds of Seaside, Astoria, and the northern beaches, the small beach town of Florence sits at the mouth of the Siuslaw River.

The Florence Rhododendron Festival is the second-oldest flower festival in Oregon, just one year younger than the Portland Rose Festival, and third oldest on the West Coast behind the Tournament of Roses in Pasadena, California.

Jan 1, 2025 · Lighthouses, coastal towns, and roads that hug the ocean. From the beach community of Lincoln City to the adventure-seeker’s dream at Florence, the Central Coast is defined by its relationship with the sea. This is the heart of the Oregon Coast.

Digging clams for dinner is a beloved tradition on the Oregon Coast. Whether they’re steamed, fried or the star of a hearty chowder, bivalves are a prized ingredient from the sea.