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FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1]

The brand they started launched the streetwear industry we know today. In 2020, FUBU returns to its roots, launching a new collection that combines the contemporary and the classic.

Aug 19, 2025 · Fubo is a live TV streaming service offering an affordable alternative to traditional cable. Subscribers can enjoy access to nearly 200 channels in real time, with the option to …

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Fubu: Contemporary Sportswear. For Us, By Us since 1992. Winter capsule collection available now.

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Fubu: Contemporary Sportswear. For Us, By Us since 1992. Winter capsule collection available now.