Loaded with features from tip to tail, textured translucent body, internal holographic foil, internal long cast system (XR04 excluded), 3D holographic eyes, flash foil teaser tails, Slashbait® action, Rapala …

The same way the Original Floating® had a profound influence on techniques and styling of fishing, the X-Rap revolutionized jerkbaits, and today influence the way anglers catch fish around the world, with …

Big water patterns compliment the X-Rap construction standards - textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® …

All topped off with premium VMC® black nickel hooks. Each lure is hand-tuned and tank-tested to swim correct right out of the box. Fish with a stop and go for enticing suspending action or slow-wind for …

The X-Rap® Pop brings X-Rap attitude to topwater. Starting in a tail down position, its arched body shape sets lure up for a large kerplunk-pop and splash with every snap, even the slightest tug and …

The 8 foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek flat sides create a tight rolling action while the tail keel …

Rip 'em for xtreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral line, internal holographic foil for optimum flash combine with internal …

Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide.

X-Rap® SubWalk™ Swimming just below the surface (0-4'), Walk-The-Dog anglers can use this incredibly effective technique anytime, anywhere. Chop, wind, even rough water can't stop the …

The legendary Shad body shape from Rapala® with X-Rap® attitude. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala® swimming action or X-Rap Xtreme …