Rather than maintaining separate connection points for each data source, advertisers are able to leverage the Conversions API to send multiple event types and simplify their technology stack.

The Conversions API allows you to amplify the benefits of first-party data with a streamlined approach for all your customer interactions. It uses the Meta Pixel to connect your marketing …

The Conversions API can help you better measure ad performance and attribution across the customer journey, from discovery to conversion. This helps you better understand how digital …

Learn how to implement the Conversions API and the prerequisites, including Business Manager, Facebook App, Meta Pixel, and a Server Connection.

The Conversions API is based on Facebook's Marketing API, which was built on top of our Graph API. Marketing and Graph APIs have different version deprecation schedules.

The Conversions API allows you to share website events that the Pixel may lose due to network connectivity issues or page loading errors. The Conversions API can also be used to share …

Learn about how to send offline events via a Conversions API direct or partner integration.

The Conversions API supports advertisers’ efforts to provide consumers with appropriate data transparency and control while also helping them to continue providing personal experiences.

What is the conversions API? The Conversions API is designed to create a direct and more reliable connection between marketing data (from your server, website platform, app or CRM) …

The Conversions API for CRM creates a direct connection between your CRM and our ads system. This connection enables you to leverage your CRM data to optimize lead ads, which …