Social Samosa
3 days ago · Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
Dec 5, 2023 · CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.
Case Study: How Netflix India's Twitter campaign reached 36k users
Jun 15, 2021 · Many people engaged with the initiative with poems and prose. Some even responded with poems of their own and seemed to have enjoyed the fun and engagement on Twitter for their favorite Netflix movies/series' titles through the World poetry day campaign.
Brands add sparkle to feeds with Diwali creative posts
Oct 29, 2019 · This year, brands took to social media with Diwali creative posts, all the while leveraging the various interface elements on Instagram. While almost all brands with an account on Instagram brightened the feeds of their followers, there were some that truly stood out with Diwali creative posts.
Mountain Dew's rebranding: From bold redesigns to a nostalgic …
Oct 11, 2024 · The brand's vice president of marketing JP Bittencourt said in a LinkedIn post, "Celebrating our mountain roots, the new Mountain Dew visual identity reclaims the iconic brand’s original adventurous spirit and good times with friends that will inspire the next generation of Mountain Dew drinkers. Born on the mountainside, the distinctive citrus flavour of Mountain Dew propelled the brand to ...
Moj sees 12 million monthly active creators in 2022 - SocialSamosa
Dec 22, 2022 · Moj's report reveals that its monthly active users have touched 300 million. The platform witnesses 3 million content uploads every day. Short video app Moj's report unveils its year-end wrap-up with insights on creator growth, what trended in 2022, regional viewership trends, and trends expected to continue in 2023.
Brand Saga: Cadbury Bournvita, 7 decades of mastering
Aug 26, 2020 · Inderpreet Singh, Associate Director – Marketing (Gums, Candy & Beverages), Mondelēz India says, “Through the years, the brand has centered its communication on the bond between the parent and her child and has always been ahead of its time in terms of advocating progressive parenting practices.In the 90s, for example, the brand spoke of the need for confidence amongst kids as a way to ...
Diwali Campaigns that glowed the brightest and cracked the loudest
Nov 2, 2020 · Flipping the calendar through the years, and assorting the platter with Diwali Campaigns that managed to spark gleaming lights with visual treats and confectionate creativity.
Case Study: How Mondelez's Madbury become a pan-India …
Nov 2, 2020 · Mondelez India's Madbury campaign gave fans an opportunity to experiment with the chocolate, putting them in driver's seat, garnering 823 mn impressions.
The ‘psychotic’ owl: Inside Duolingo’s unhinged marketing strategy
Feb 29, 2024 · Duolingo’s unhinged approach in its marketing coupled with the personification of its mascot, Duo, has helped the brand stand out. Karandeep Singh Kapany, Regional Marketing Director, Duolingo India takes us through the brand’s marketing strategy and its meteoric rise.