Drive B2B leads with content marketing and SEO—from the first click to the final conversion. This is a practical, hands-on overview of the most effective and modern B2B content marketing methods. You’ll discover how to attract visitors through content strategy and search engine optimization (the cheese), and how to convert those visitors through trust and conversion optimization (the mousetrap). Bait a better content mousetrap with veteran B2B marketer and instructor Andy Crestodina. Soon you’ll