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Levi’s First Female CEO On Her Bold Plan to Reinvent a Denim Icon
From miners to musicians, Levi's has outfitted generations for over 170 years. But what does it take to keep an American denim icon relevant in a global, fast moving and fashion forward world? In an exclusive interview with Levi Strauss & Co.’s CEO Michelle Gass, Managing Asia’s Christine Tan heads to Tokyo, a global hub for denim culture ...
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Levi Strauss & Co. Levis Jeans
Levi Strauss & Co. on Instagram: "Introducing the 501® Curve — a fresh take on the original 501® jean, designed to celebrate and fit curves without compromising the authentic, iconic straight-leg 501® silhouette. Hear more about the reengineered classic from our own LS&Co. employees and shop the new 501® Curve now on Levi.com, the Levi’s® App and select Levi’s® Stores."
1:17
Levi Strauss & Co. on Instagram: "Introducing the 501® Curve — a fresh take on the original 501® jean, designed to celebrate and fit curves without compromising the authentic, iconic straight-leg 501® silhouette. Hear more about the reengineered classic from our own LS&Co. employees and shop the new 501® Curve now on Levi.com, the Levi’s® App and select Levi’s® Stores."
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