Positioning Strategy | Definition & Examples
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Study.comJennifer Lombardo
Positioning Strategy | Definition & Examples
What is positioning strategy? Learn about positioning strategy examples, brand positioning strategy, market positioning strategy, and product positioning.
299K viewsApr 21, 2015
Positioning Marketing Strategy
#adoftheday 390 Godrej Kala HIT’s marketing strategy focuses on highlighting absolute mosquito elimination through a strong, memorable tagline that reinforces trust in the product’s effectiveness. The advert leverages fear-appeal and #household safety concerns to create urgency, positioning Kala HIT as the essential solution for complete protection. By using simple #messaging and wide media reach, the campaign ensures high recall and motivates quick, repeat purchases. | AdSpyder
0:26
#adoftheday 390 Godrej Kala HIT’s marketing strategy focuses on highlighting absolute mosquito elimination through a strong, memorable tagline that reinforces trust in the product’s effectiveness. The advert leverages fear-appeal and #household safety concerns to create urgency, positioning Kala HIT as the essential solution for complete protection. By using simple #messaging and wide media reach, the campaign ensures high recall and motivates quick, repeat purchases. | AdSpyder
FacebookAdSpyder
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