Bad Bunny’s Super Bowl 60 halftime performance pulled in over 127 million viewers, cementing it as one of the most-watched entertainment moments of the year. He was joined on stage by Lady Gaga and Ricky Martin, delivering a globally driven show that dominated attention. Like all Super Bowl performers, Bad Bunny wasn’t paid but the tradeoff was massive worldwide exposure on Feb. 8, 2026. This is what modern reach looks like. Even with fragmented audiences and alternative streams, culture still c
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