Starring Travis Scott, Dior has unveiled a new campaign for its Nike Air Jordans collaboration. In this day and age, what makes a collaboration successful? https://bit.ly/2ZMCrzG | The Business of Fashion
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124K views · 2K reactions | The Air Jordan 1 turns 40 this year—and it's never looked more luxurious. In a rare collaboration, Christian Dior teamed up with Nike to create the Air Jordan 1 Dior, with prices now soaring up to $20,000 on the resale market. Luke Burbank explores the sneaker’s legacy and talks with Nike Senior VP Howard White, who first signed Michael Jordan with Nike in 1984. https://cbsn.ws/43xcExn | CBS Sunday Morning | Facebook
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188K views · 8.7K reactions | As part of the Dior men Fall 2020 collection, Dior and Kim Jones partnered with the iconic basketball label Jordan Brand on a limited-edition iteration of the Air Jordan 1 sneaker. Marking the first ever collaboration between the sports brand and Parisian haute couture house, the tie-up, now available to discover on.dior.com/menfall2020, builds on the authentic cultural dialogue between France and the United States. | Dior | Facebook
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