247K views · 9.6K reactions | The new Gucci Bloom campaign, directed by Floria Sigismondi. Featuring Florence Welch, Anjelica Houston, Jodie Turner-Smith and Susie Cave. Shot in the flowering ruins of La Scarzuola, a surrealist theatre built upon an ancient monastery in the Umbrian Countryside. Thank you Gucci #InBloom #GucciBeauty | Florence + The Machine | Facebook
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20K views · 122 shares | Previewing the Gucci Bloom film campaign directed by Glen Luchford. An abundant garden, filled with flowers and plants is the setting for the film campaign of new women’s scent Gucci Bloom. #InBloom See the exclusive launch on Aug. 15. Music: "The Rip" by Portishead (Universal Island Records Ltd) | Gucci | Facebook
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20K views · 1.5K reactions | A preview of the film campaign for Gucci Bloom, the first women’s scent for the House by Alessandro Michele, featuring Dakota Johnson, Hari Nef and Petra Collins and directed by Glen Luchford. Discover more through link in bio. Music: "The Rip" by Portishead (Universal Island Records Ltd) | Gucci | Facebook
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27K views · 144 shares | Behind the scenes: bringing to life the idea...
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42K views · 4.4K reactions | First seen on Gucci Beauty, a special video by Jordan Hemingway from the making of the new Gucci Bloom campaign directed by award-winning photographer and director Floria Sigismondi and featuring award-winning actress and director Anjelica Huston, singer songwriter Florence Welch, actress Jodie Turner-Smith and designer Susie Cave. Discover more on.gucci.com/GucciBloom2020__. | Gucci | Facebook
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10K views · 85 reactions | Enriched with exclusive features and the new photo filters inspired by our Gucci Bloom fragrance, discover the #GucciApp, available on the iTunes and Android stores. #InBloom | Gucci | Facebook
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A tribute to creativity, empowerment, and joy, the Gucci Flora campaign starring Miley Cyrus channeled the fragrances’ essence against the enchanting backdrop of a sunlit garden, seen in backstage moments with the musician. Discover more on.gucci.com/FloraFragrances Music: ‘Flowers’ by Miley Cyrus Written by Miley Cyrus, Michael Pollack, Gregory Aldae Hein Publishing administered by Concord Music Publishing, Warner Chappell Music France, Sony Music Publishing France Courtesy of Columbia Records
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