Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford
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Gucci presents The Beloved Show, hosted by James Corden. Dakota Johnson takes the stage with a Dionysus handbag in the new Gucci Beloved campaign—a playful ode to the Hollywood late-night talk show that shines the spotlight on an all-star lineup of celebrities and the House’s signature handbags. Directed by artist, photographer and director Harmony Korine with creative direction by Alessandro Michele and art direction by Christopher Simmonds. Discover more on.gucci.com/GucciBeloved. | Gucci
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A look at the first unified Gucci fashion show, the Women’s and Men’s Fall Winter 2017 Collection. Inspired by the Alchemist’s Garden, the lineup includes ruffled gowns and suiting strewn with floral prints, T-shirts scrawled with artist Coco Capitán’s writing and accessories laden with animal hardware. | Gucci
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K-pop star KAI is the inspiration behind the new KAI x Gucci collection designed by Alessandro Michele. Captured in a special campaign video by Woogie Kim, KAI appears on the streets of Seoul accompanied by teddy bears, the distinctive decorative motif featuring on the new collection of ready-to-wear pieces and accessories. Debuting in Korea, the collection will soon be available in Gucci Pins temporary stores in Mainland China and Hong Kong SAR, Vietnam, Singapore and Thailand. Music: ‘(Let Me
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Guwop will be in KANSAS on Sat. July 22! 😤🐂 w/ Rae Sremmurd, Lil Uzi Vert, Playboi Carti & more. Tickets: http://bit.ly/2sKCqtO | Gucci Mane
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The Gucci Beloved campaign—a playful ode to the Hollywood late-night talk show—shines the spotlight on the House’s signature handbags and an all-star lineup of celebrities including James Corden, Awkwafina, Harry Styles, Serena Williams, Dakota Johnson, Diane Keaton and Sienna Miller. Discover more on.gucci.com/GucciBeloved. | Gucci
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