"People genuinely thought that's what I looked like" – 20 years after Mental Wealth aired, meet the star of PlayStation's most bizarre TV spot
"People genuinely thought that's what I looked like" – 20 years afte…
Sep 10, 2019
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In the 1990s, PlayStation became infamous for its weird, edgy, and often unsettling advertising campaigns. Embracing a surreal, avant-garde style, Sony targeted a maturing gaming audience with bizarre visuals, cryptic slogans, and abstract storytelling. The goal was to tap into a more rebellious, alternative youth culture that saw video games as more than just child’s play Ads like the haunting “Mental Wealth” commercial, featuring a distorted human face speaking in riddles, and the alien-like b
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