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@lumathink on Instagram: "Back in 2018, Payless executed one of the most daring marketing experiments ever—opening a fake luxury boutique called Palessi inside a former Armani store. The setup? Gold mannequins, velvet ropes, and an exclusive invite list of top fashion influencers. The twist? Those “designer” shoes were actually regular Payless pairs—just rebranded. 🤯 Shockingly, shoppers spent up to $645 on shoes worth $20, admiring their “premium quality” and “fine design.” When the truth was
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