The fast-food burger's journey began not with fancy recipes, but with solving big problems. In 1921, when ground beef was widely distrusted as unsafe "mystery meat," White Castle's founders built sparkling white restaurants to promise purity. Their small, steam-grilled "sliders" and standardized kitchens rebuilt public trust. Later, the McDonald brothers created the "Speedee Service System," stripping their menu to just burgers, fries, and drinks to serve cars in 30 seconds. This focus on effici
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Consultant, investor, author and international speaker specializing in the area of non-food franchising, @Jon_Ostenson shares his thoughts about getting into franchising on the latest podcast episode of Brilliant Thoughts with Tristan Ahumada. He says, "Some franchisers want to stick with the industry they are familiar with. On the other hand, some franchisers want to make diverse expansions into different industries.” Which approach do you think is right for you? Whether you're an aspiring fran
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