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How Daymond John Built FUBU

YouTubeThe Fortune Files

How Daymond John Built FUBU

In 1992, a high school dropout from Queens had $40 in his pocket. He was working at Red Lobster. No money. No degree. No connections. Today, he's worth over $350 million. His name is Daymond John. He convinced his mother to mortgage their house for $100,000. He started sewing hats in his kitchen. He called his brand FUBU - "For Us, By Us ...

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The story of FUBU leads you to LL Cool J’s genius hijack of his infamous Gap Commercial.

The story of FUBU leads you to LL Cool J’s genius hijack of his infamous Gap

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